Wednesday, September 2, 2009

#1 Designer Profile: ALPHA 60


ALPHA 60

who: Alex & Georgie Cleary
where: Melbourne
pic: (1) Alex and Georgie Cleary after their show at RAFW

Brother and sister duo have created a label which seemingly appears to sum up Melbourne as a fashon icon. Alpha 60 pushing the boundaries of geometry and textures is continuously evolving. The label now has three flagship stores in the three fashion centres of Melbourne - Brunswick Rd, Chapel St, and Flinders Lane - and has recently opened another flagship store in Sydney. The label is stocked at various stores such as FAT and The Grand Social online.

Created twisted pleated scafes, holey sweaters, anaoraks, and a great line of jewellery. Unwilling to put constraints on their passionately creative approach, the pair have embraced a range of influences, with everyone from Kate Moss to Jean-Luc Goddard to Alfred E Newman making unexpected appearances.

The label has been around for a while now and still progressing, showing at LMFF and Australian Fashion Week in Sydney. Their shows all produce surprise and excitement, this year starting with a film. The label launched in 2002 at the National Gallery of Victoria (NGV) alongside Vivienne Westwood, getting picked up by distributors from Australia at first, then Japan, New York and France.

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